123pension: Top 50 News of the World advertisers

Thursday, 7 July 2011

Top 50 News of the World advertisers - and what they spend

Who are the News of the World's biggest advertisers? Get the list here
? Get the data

News of the World advertisers are coming under pressure to stop spending with the tabloid following the latest phone hacking revelations.

Npower, O2 and Sainsbury's have become the latest to withdraw advertising from the paper with Argos Online tweeting that they have no plans for advertising with the News of the World. Several companies have either withdrawn or suspended their advertising with the paper, including the Co-operative, Halifax, Co-op, Vauxhall, Virgin Holidays and Ford.

And there has been serious activity on Twitter, with Liberal conspiracy running a campaign on what you can do to help with the boycott.

But how much of News of the World income comes from these companies and who advertises to the paper's seven million-odd readers anyway? The top 50 list, includes big names familiar in every household.

The spending figures cover the year to the end of May. But what is clear is how few of the big companies have withdrawn advertising so far. Of the top 50 companies, only two have stopped completely: Halifax and Vauxhall (worth �329,000 and �534,000 respectively so far this year). Another two, Renault and Boots are reviewing their policy.

However, as mark Sweeney writes today, the paper will be